EXPERIENTIAL
I love being hands on and seeing people interacting with what I've created. It's much more fulfilling than just monitoring likes, shares, and views. Below are some of my favorite experiential projects I've worked on.
01
KIA SOUL STATION
Activation Summary: Human Car Wash at select EDM festivals to showcase the Kia Soul and SiriusXM to a new generation and younger audience.
My Role: Overall creative lead, initial concepting, presenting concepts to clients, overseeing design and renders, coordinating with production team and fabricators, directing content capture, supporting load in.
02
IHG + US OPEN
Activation Summary: We helped IHG elevate its presence at the US Open. This included planning the opening party at the Kimpton Hotel, rebranding the IHG Racquet Bar and Club, and creating immersive activations in hotels and at the tennis center.
My Role: Overall creative lead with ECD oversight, ongoing concepting, overseeing design and renders, coordinating with production team and fabricators, supporting load in.
03
BARCLAYS + PREMIER LEAGUE
Activation Summary: Brought to life the brand's vision of a giant claw machine to reward fans with prizes that amplify Barclays' partners.
My Role: Overall creative lead, overseeing physical design and social assets, coordinating with production team and fabricators, supporting load in and load out.
04
SAMSUNG CREATORS' CLUB
Activation Summary: To bring the Samsung S11 to life for phone carrier sales reps, we created an eight-room training space to highlight key features the way their customers would use them.
My Role: Creative lead, overall concepting, overseeing design and renders, coordinating with production team and fabricators, supporting load in and staging.
