Kia Soul Station

When SiriusXM came to us wanting to promote their partnership with the new Kia Soul, the answer seemed obvious: we needed to make a human car wash. The fun was in the details as we created an experience that took festival goers through a foam wash, a fan-filled blow dryer, and a glitter station where they could get shiny. The highlight of the experience was a fully-loaded Kia Soul that offered surprisingly quiet moments from the music through it's sound reduction features.

Over the summer, we took the Soul Station to three festivals—Spring Awakening, Sunset Music Festival, and Electric Zoo—turning every interaction with the over 200,000 guests into leads for Kia and SiriusXM.