IHG US Open

As the official hotel sponsor of the US Open Tennis Championships, IHG Hotels and Resorts tasked us with creating elevated experiences at the US Open that showcased their global presence and premium hospitality.

For the past three years, we’ve created immersive experiences for US Open guests and tennis fans.

In 2025, we shifted focus from a launch party to focus on creating a more “elevated” experience for guests with an immersive “rooftop” activation at the USTA. Guests were invited to step into our fabricated elevator, choose one of four locations across the globe, and then step out onto a hotel rooftop at their chosen destination.