To launch the Wonder'Lash Mascara by Rimmel London US, we created a digital campaign that highlighted the two main features of the product: an argon oil formula for smooth lashes and an innovative brush for bold volume.

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We created an online experience that put women at the heart of a La Femme Nikita, secret spy, choose-your-own adventure. She had to choose to be bold or smooth at the right moments in order to crash a super exclusive party, break into a heavily guarded vault, and steal the argon oil formula from the Moroccan billionaire.