Barclays + NY Liberty

In 2024, Barclays became the Official Banking Partners of the New York Liberty. To kick off the new season, we were tasked with creating a hype video that created a connection between the two brands by celebrating their passion and boldness.

In addition to the launch video, we did a full takeover of the Barclays Center screens as well as the Barclays office building exterior in Manhattan with additional in-office colleague engagement.