Jeep Portraits

"We don't make Jeep. You do."

For Jeep's 75th Anniversary, we were tasked with creating a spot that celebrated the brand's heritage in a unique way. To break away from the expected shots of Jeeps driving through rough terrain, we decided to look at the drivers and cultural moments through Jeep’s history to make their stories the story of Jeep. And unlike other spots, the commercial was deliberately edited and aired at a 4:5 ratio for mobile viewing
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While not intended as a Super Bowl spot, Jeep “Portraits” aired right after the halftime performance.
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It was named #1 on Ad Week's list of “The 5 Best Ads of the Super Bowl” and earned The Super Clio Award.